The past couple weeks have been nothing short of glorious: No class, no work, and (virtually) no obligations. The holidays have provided a much-needed recharging, and the family time was long overdue. However, in the past three days, I’ve been exposed to some wretched things, and they all have one thing in common: Papyrus usage.
Let’s review:
1) Pizza Hut’s “The Natural” (not to be confused with this natural).
The first thing I noticed about Pizza Hut’s latest TV ad was that it no longer features the caption “not actors” while people are raving about how super awesome their pizza is. The second thing I noticed? The fugly Papyrus. Was it too hard to go to dafont.com and download something slightly less gross for free?
It’s all over their website, too. Delicious!
2) Par Exsalonce. Uber-expensive, we-have-a-consultation-with-your-hair-before-we-cut-it kind of place.
Walking through the mall is already one of my least favorite things to do. The last thing I want is to feast my eyes upon this.
In their defense, Papyrus has been used to portray calmness, quality and serenity before.
3) This website. Joke or not, it did make me die a little inside.
Papyrus has been used to communicate a variety of things, including, but not limited to:
- Anything involving nature, animals, Africa or the like
- Peace and love
- Wednesday night Bunko night
- Longaberger Party!
- Natural pizza, apparently
- This is for charity
- We sell high-end beauty supplies and give massages
- You’re invited to Felix & Ethel’s Safari-themed 35th Wedding Anniversary + Potluck Dinner
- I was too lazy to download a font, but I still want to look sophisticated
- Religious themes
- Religious themes + nature, animals, Africa and the like
I never thought a font could be so versatile, but Papyrus, you have proven me wrong. If nothing else, you at least manage to provide hope for me and my fellow classmates for our futures in the design profession. Keep on trucking, you ugly font, you…just not for national chains, okay?
McDonald’s isn’t really known for good things unless you’re drunk-eating at 3AM or a fan of heart disease. This was pretty fantastic, though…I counted at least eight fonts on the Mickey D’s site and lost track of the number of colors. The layout doesn’t reflect their new branding system whatsoever and changes on almost every page, too. Click through it if you want a good laugh.
