Pampers got it right, and they’ve been doing it for years. Why advertise to the parents? Talk to the kids, man.

I mean, come on. Aren’t you frustrated with your diaper leaking, little guy? Obviously you want some flexibility AND five-star protection.

What else could you possibly be thinking about? Food? Something to occupy your hands and teeth? Hell no. It’s about your diapers. Dude, you’ve got a juice tasting party with your coworkers this Saturday and heaven forbid you have to wear those cheapie off-brands. Trust me. Remember last week? You didn’t have your Feel n’ Learn’s on, you totally wet yourself, and lost your chance at a nap date with Jenny, didn’t you? SO embarrassing.

It’s a good thing these ads are aimed at you, kiddo. Now go put “buy some Pampers” on your To-Do list and get back to your fake mowing. You’ve got mouths to feed.